Business and experience strategy development
In the beginning, we focused a lot on setting the new vision and strategy for the organization. Workshops and alignment with different stakeholders were essential in setting the tone right for the whole transformation. Our support was to help to define and tell the story, refine the messages and communications approach, support in internal and external communication exercises.
Transformation is (all) about communications. This is where our strengths to think strategically as well as tactically and furthermore, the ability to visualise all that come in play.
To sign a new approach and strategy, the new visual identity was developed for Ski Valais. Brand Experience Design includes the new visual identity design (logo design, website, presentations, outfits, vehicles etc.) as well as external communications strategy (social media and PR) and sponsoring communications.