Meet the Musta Team

Musta team consists of independent and experienced topic experts and partners, employed depending on the client needs. This approach allows cost-effective and flexible support to our clients.

Tiia Maekinen

Managing Partner

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Mikko Nilsson


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Partner from our expert network

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Musta Story

Musta Experience was born out of the need to support organizations to become more customer and experience focused, more human. Musta has been on that journey since 2015. 

Actually, the first time Musta team worked together on experience design was in 2000. During the years we have worked with people and organizations interested to improve their skills in experience design, experience management and thinking.

Musta Experience’s purpose is to make sense of experiences and help you realize your potential and reach your goals. Together we are able to change the world for better one experience at a time.

What makes us different?

Besides working with us is fun, we have also certain skills and abilities that set us apart.


Musta is not an ordinary consultancy.
We are driven by our clients’ success. We co-create, coach and coordinate with our clients to achieve meaningful and convincing business results for them.


We have worked 20 years hands-on in CX+BX+EX management within and for organizations. This provides us with a realistic understanding of organizations challenges and enables us to find for you practical solutions and drive impactful results.


We speak strategy on the top management level and have the know-how and practical experience to translate it into action throughout the organization.


Our holistic perspective and cross-organizational understanding make us a credible and neutral partner for every part of the organization.


Our approach is supported by an extensive and tried-and-tested toolset of experience management methods and frameworks which help to translate complex and messy into simple and easy.